SLCR #349: Hollerado (October 18, 2019)

My first time seeing Hollerado will be my last time seeing Hollerado.

I’ve known of them for at least a decade, as their song Juliette was a mainstay on the Canadian indie rock satellite radio station way back when. Their name would come up every once in a while, often tied to some sort of a gimmick. Their album Record In A Bag was packaged in an actual plastic bag with confetti, and the covers for White Paint were cut from big paint-splattered sheets so each cover was unique. There was also a special White Paint package you could get where the band would write a custom song about you. These were collected and released as 111 Songs.

I liked what I’d heard of them and they came through town regularly enough, but somehow, I never managed to make it out to see them. And then they announced they would be breaking up following the release of the album Retaliation Vacation and the subsequent One Last Time Tour, so this became a now-or-never situation.

Doors were at 8:00 and Mika and I had our usual debate about what time to actually show up. I pick 8:01, she says midnight, and we negotiate from there. I think we showed up close to 9:00, and… we parked close to the door, let’s put it that way. Either we were way too early or there weren’t going to be a lot of people there. As it happened, we were a little early and the place filled up some, though it wasn’t a huge crowd. Later on, the band laughingly said it was actually the biggest crowd they’d ever drawn here. If that’s true (and they didn’t sound like they were kidding), 1) yikes, 2) we suck here, myself included, and 3) it’s pretty admirable that they came back on this tour anyway.

We took our seats and got Friday night wild party drinks consisting of an iced tea and a Diet Pepsi, which felt like the height of luxury because I was still on strike at that point and austerity measures were in place. Thankfully, we’re back at work now and I’m back to neglecting all common financial sense.

The openers were Little Junior. Rockier than power-pop but not quite pop-punk, I wanted to hate them because they looked very young and made me feel very old. But I didn’t hate them! I think I hated their haircuts, but I’m old so I think I’m supposed to. Also, it was two weeks ago now and I can’t remember if I even really did. Whatever. This wasn’t really aimed at me but it was fine.

Hollerado, meanwhile, was a ton of fun. It’s the kind of high-energy rock that really hits my sweet spot; having listened to some earlier in the day, Mika and I were both surprised that I hadn’t spent more time listening to them. Though I went in not knowing a ton of their stuff (as is so often the case; it kind of makes you wonder why I do this), I really enjoyed myself. They really put on a show, with the lead singer jumping into the crowd a few times, including once trying to get audience members to play jump rope with the microphone cord. And a long-time fan was in the audience and was invited up onto the stage to play along with them.

In between songs, they cracked jokes (including one so bad they blamed it on the opening act) and opened themselves up for audience questions, but all anyone wanted to know was why they were breaking up. After a few joke answers, they said “nobody’s sixth album is any good” and said it was time to make space for up-and-coming bands like Little Junior. On the one hand, I get it. On the other, I’m late to the party and disappointed that I won’t get another chance to see them. That is, at least not until the inevitable anniversary reunion tour some round number of years from now.

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